Breast Concert Ever
Missouri State University
As Creative Director of the Missouri State Ad Team, my responsibilities were to create the concepts, branding, name of the event and the overall look and feel for this campaign. Together, our team exceeded expectations and sold out the show, bringing attention to breast cancer awareness and raising money for St. John’s Mercy Hospital.
Design
For the design, the idea was to use positive imagery consisting of women who had loved ones with breast cancer and some which had defeated cancer themselves. Concepts were created for a stand alone website, however, in the end, only landing pages were used on the MSU and Gillioz Theater websites. Additional creative content included; posters, t-shirts, screen savers, social media content and videos.
Client Missouri State University | missouristate.edu